Hamberg / Los Angeles / London. March 6, 2025

Reigning Phoenix Music proudly introduces PERCEPTION, its latest label imprint. Following the success of ROAR, a sub-label dedicated to emerging talents and artists, PERCEPTION is set to provide a strong foundation for regionally and stylistically leading bands with high growth potential.

Jochen Richert, managing director of RPM Europe, shares his vision for PERCEPTION: “My responsibilities at Reigning Phoenix Music have often taken me away from what I love most - working directly with bands, nurturing their growth, and helping them reach their full potential. With PERCEPTION, I now can dive back into artist development, which I’m truly excited about. Of course, my main mission remains unchanged: to help Reigning Phoenix Music to become one of the leading metal labels in the world.”